Storyboards and Animatics
The process for most Lucky Charms spots and most of the General Mills promos I worked on, is first the pitch process, where full boards and animatics are built, pitched, and tested before picking the final concept that goes into production. This animatic is one of the concepts that didn’t make the cut. But was still fun to put together.
Like the Lucky Charms promos, the Trix spots are pitched, full boards and animatics are built, and tested before picking the final concept that goes into production. This one went into production, and it’s pretty much just like the final spot. You can see it here: Trix Task Force Promo